TAZUNE — My role in this Branding for Tazune
• Definition of the brand concept and creative positioning for a premium luggage project
• Development of the visual identity system: typography, color palette, layout principles and imagery direction
• Art direction and creation of social media content, designed for brand storytelling and consistency across platforms
SOCIAL MEDIA - TAZUNE
Invitation à participer au vernissage de la marque
TAZUNE / Nous proposons une solution simple et élégante aux défis des déplacements rapides, sans jamais compromettre la qualité ni la stabilité.
• Generation and art direction of video content using creative AI tools to explore motion, rhythm and mood
• Design of realistic mockups to project the brand across digital and communication supports
• Translation of brand values into concrete visual assets reflecting a premium, functional travel experience
TAZUNE _ ART DIRECTION / BRANDING
BRAND DIRECTOR : LOUISE COSSAY
PROAC FOR CLIENT : TAZUNE