To mark the launch of Renault’s new Clio 6 full hybrid, the brand set out to build anticipation across social media and beyond—by reigniting what the Clio truly represents in the collective imagination.
More than just a car, the Clio is a vessel of memories. It has been there for our very first drives, our milestones, our awakenings. Like the nostalgia of a first love, we chose to tell this story through sensitive, emotional visuals—full of warmth, intimacy, and affection.
Working as a copywriter/art director duo, we crafted a creative direction that teases the Clio without ever showing it directly.
Instead, we let it emerge through subtle reflections, through the flush of blushing cheeks—symbols of the spark, the coup de foudre, that the Clio has always evoked at first sight.
To simplify production and push creativity further, the entire concept was brought to life using AI tools such as Runway, Visual Electric, and Krea. This approach allowed us to experiment, refine, and capture the exact emotional tone we wanted with unprecedented agility.
The right prompt makes AI feel human.
REVEAL VIDEO (voe 3)
REVEAL VIDEO (Runway)
RENAULT SOCIAL MEDIA / PRODIGIOUS TEAM CREATIVE : LOUISE COSSAY (DA) & CÉLIA LEGALL (CR)AGENCY : PUBLICIS CONSEIL / PRODIGIOUSCREATIVE DIRECTOR : MATHIEU DEGRYSE