Clio 6 Full Hybrid — My role in the Art Direction
• Creative concept developed in CW/AD duo
• Emotional, product-less visual storytelling
• Image composition, tone and aesthetic direction
• Social-first visual adaptations
• AI-assisted visual exploration and production

The right prompt makes AI feel human.

REVEAL VIDEO (voe 3)

REVEAL VIDEO (Runway)

RENAULT SOCIAL MEDIA / PRODIGIOUS                                                                                                                                                                                                                                                     TEAM CREATIVE : LOUISE COSSAY (DA) & CÉLIA LEGALL (CR)
AGENCY : PUBLICIS CONSEIL / PRODIGIOUS
CREATIVE DIRECTOR : MATHIEU DEGRYSE
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