Role : Directrice Artistique, Concept
Agency : Publicis Conseil
DC : Mathieu Degryse
Date : 2025
My role in this Art Direction
• Creative concept developed in CW/AD duo
• Emotional, product-less visual storytelling
• Image composition, tone and aesthetic direction
• Social-first visual adaptations
• AI-assisted visual exploration and production
The right prompt makes AI feel human.
REVEAL VIDEO (voe 3)
REVEAL VIDEO (Runway)
RENAULT SOCIAL MEDIA / PRODIGIOUS TEAM CREATIVE : LOUISE COSSAY (DA) & CÉLIA LEGALL (CR)AGENCY : PUBLICIS CONSEIL / PRODIGIOUSCREATIVE DIRECTOR : MATHIEU DEGRYSE