Renault 5 E-Tech Electric
New Iconography for September 2025
Role : Directrice Artistique, Concept
Agency : Publicis Conseil
DC : Gurvan Prioul
Date : 2025
My role in this Art Direction
• New iconography and visual route definition
• Car angles, color declinations and image composition
• Mockups, print and magazine layouts
• Retouching and multi-format adaptations
• Client presentation and production briefs
• Collaboration with 3D artists
Visual route definition for client validation