R5 Bold — My role in Art Direction
• New iconography and visual route definition
• Car angles, color declinations and image composition
• Mockups, print and magazine layouts
• Retouching and multi-format adaptations
• Client presentation and production briefs
• Collaboration with 3D artists
visual route definition for client validation
R5 NEW ICONOCREATIVE DIRECTOR : GURVAN PRIOULLEAD ART DIRECTOR : PIERRE DUMONTJUNIOR AD : LOUISE COSSAYCLIENT : RENAULT DESIGN