RENEW — Second-hand vehicules program
Role : Directrice Artistique, Concept, Branding
Agency : Publicis Conseil
DC : Gurvan Prioul
Date : 2024/2025
My role in this Art Direction
• Participation in the definition of the brand visual direction for Renew, Renault Group’s certified second-hand vehicles program
• Art direction of the visual territory expressing heritage, circularity and transformation
• Development of CGI-driven visuals to illustrate the Refactory concept and the rebirth of used vehicles
• Visual research, image composition and aesthetic alignment with Renault Group brand values
• Production of brand assets and visual systems designed for communication and storytelling
The visuals are inspired by iconographies developed and proposed for the Renew brand, both before and during my professional experience at Publicis Conseil. This iconography is therefore my own personal interpretation and reflection, aimed at bringing a younger and more impactful vision to the brand. All visuals were created using AI tools such as Krea, Visual Electric, and Photoshop.