Renault has been refurbishing, overhauling, and reselling second-hand vehicles, with theadded benefit of Renault’s guarantees, since 1959.
A heritage that allows the brand to distinguish itself from the pure players who have just arrived on the second-hand market. For Renault, second-hand cars are not a fashion phenomenon, they have been a real investment for over 60 years. In the image of the current transformation, which is at the heart of the Brand’s values,
the Flins factory has been transformed into a “Refactory” in order to offer a new life to Renault second-hand vehicles in the near future. These are all commitments that justify the creation of renew to promote a pioneering spirit and a strategic commitment by the Group to guarantee the best in used cars for the future.
Agency: Publicis Client: Renew (Renault Group) Work: Branding & Art Direction + CGI Visuals Creative Director: Gurvan Prioul
The visuals are inspired by iconographies developed and proposed for the Renew brand, both before and during my professional experience at Publicis Conseil. This iconography is therefore my own personal interpretation and reflection, aimed at bringing a younger and more impactful vision to the brand. All visuals were created using AI tools such as Krea, Visual Electric, and Photoshop.