COLLECTIVE FOR GOOD
Branding & Art Direction FOR GARNIER
Role : Branding, Concept
Agency : Publicis Conseil
DC : Garnier Tone of voice Team
Date : 2025
My role in this Art Direction
• Brand identity design rooted in sustainability and long-term vision
• Logo creation and typographic direction
• Graphic system developed for social media content and digital formats
• Design of branded assets and merchandise (T-shirts, business cards, printed materials)
• Consistent visual declinations across physical and digital supports
DESIGN SYSTEM
LE COLLECTIVE FOR GOOD INCARNE L’ENTRAIDE ET L’ENTRAINE COLLECTIF POUR L’ÉCOLOGIE.
V2 - CLUB