Sérum label : a visual identity made in IA
Iconography for a MUSIC LABEL CONCEPT
Role : Directrice Artistique, Concept
Tools : Multiple IA tools and Photoshop
Date : 2024/2025
My role in this Art Direction
• Art direction and visual identity exploration for a label concept
• Angular typographic system inspired by fragmentation and contrast
• Brand naming and baseline definition (Heal what you hide)
• Identity designed for textile, posters and visual applications
• AI-assisted iconography, fully curated and art-directed
• Creative AI used as a controlled visual exploration tool (Krea, Visual Electric, Photoshop)
INNER CHILD — Prompt photography
• Art-directed photographic series
• Nightlife, bodies, movement and emotion
OWN PROJECT - SERUM LABEL AI GENERATION : KREA - VISUAL ELECTRIC - PHOTOSHOP