Clio 6 — “Private Story” Activation
Teasing & reveal for Renault Clio 6 E-Tech Full Hybrid 160
To promote the launch of the new Clio 6 E-Tech Full Hybrid, Renault hijacked a discreet Gen Z flirt code: adding someone to a private Instagram story. Working as an art director in a CW/AD duo, I helped develop a social activation turning the Clio into a desirable, almost human presence.
My role
• Art direction of the social activation
• Visual tone, aesthetics and teasing imagery
• Design of story content and visual narratives
• Collaboration within a CW/AD team
Team
Art Director: Louise Cossay
Copywriter: Célia Legall
Creative Director: Matthieu Degryse
The brand creates its own private story, sharing sensual, suggestive content built around curves, textures and red tones, letting the car tease before revealing itself.
FROM READ✔️ TO RED
The activation plays with fake follower replies to the private story, as if Clio 6 were a person making its audience wait, fantasize and desire.
place au red
After a teasing phase, the full reveal introduces the Clio 6 E-Tech Full Hybrid.
