HIGHLIFE — Branding & Art Direction
• Art direction and visual identity design for a multicultural platform focused on music, visual arts and performance
• Logo design inspired by ancestral African art, reinterpreted through a contemporary, minimal and rhythmic approach
• Development of a strong sign system balancing heritage and modernity, designed to perform across multiple formats
Design of a modular visual system built in two stages:
– creation of autonomous graphic elements inspired by chess pieces, each with a defined visual role and formal balance
– composition and combination of these elements through scale, layering and repetition to generate textures, backgrounds and coherent brand variations
• Translation of cultural references into a flexible, consistent and adaptable visual identity system
